Consulting with Cody Schuldt

Senior search direction for the problem you actually have.

I help businesses and agencies diagnose stalled or fragmented SEO, GEO and AEO programs, set the right priorities and establish accountable ownership.

Engage me for a focused diagnostic, ongoing advisory or fractional leadership.

Discuss your search program Compare engagement types
  • Strategic diagnostic
  • Ongoing advisory
  • Fractional leadership
  • Agency enablement
Ways to work together

Choose the level of direction and ownership the problem requires.

Choose the model that fits the problem, available execution resources and level of accountability required.

01

Strategic diagnostic

Best for: A defined problem, stalled program, major decision or second opinion.

  • Program assessment
  • Findings and primary constraints
  • Prioritized roadmap
  • Executive working session
Discuss a strategic diagnostic
02

Ongoing advisory

Best for: Execution teams that need consistent senior direction and quality control.

  • Recurring strategy sessions
  • Roadmap and KPI oversight
  • Review of major initiatives
  • Team and vendor guidance
Discuss ongoing advisory
03

Fractional leadership

Best for: Organizations that need accountable ownership of the full visibility program.

  • Program ownership
  • Team and vendor coordination
  • Executive reporting
  • Accountability for priorities and results
Explore fractional leadership
Who I help

Different operating environments need different search leadership.

The same capability is applied differently depending on the team, commercial model and system that must change.

01 · Business consulting

Businesses and marketing teams

The problem
Search and AI-visibility work is split across teams, vendors and competing priorities.
The work
I align internal teams and partners around the primary constraint, roadmap and ownership model.
The outcome
A unified roadmap, clearer ownership and measurable priorities across search and AI visibility.
Discuss business consulting
02 · Agency consulting

Agencies

The problem
The offer, delivery model or reporting must evolve without disrupting active clients.
The work
I strengthen service design, workflows, measurement, reporting and team capability.
The outcome
A more credible, repeatable SEO/GEO service model with clearer delivery economics.
Discuss agency consulting
03 · Local SEO consulting

Local and multi-location brands

The problem
Locations, profiles, content, reviews and entity signals are operating as separate systems.
The work
I connect location architecture, GBP operations, local authority and measurement across markets.
The outcome
Consistent market visibility across locations, profiles, content, reviews and reporting.
Discuss local SEO consulting
04 · Home-services SEO

Home-service companies

The problem
Rankings and traffic are not consistently producing qualified calls, estimates or booked work.
The work
I connect service-area visibility, reviews, local authority and conversion measurement.
The outcome
More qualified calls, estimates and booked work from local organic demand.
Discuss home-services SEO
Engagement fit

When senior search consulting becomes useful.

When to hire me

  • Your SEO program is active, but direction and ownership are unclear.
  • Your agency wants to launch or improve GEO and AI-visibility services.
  • Internal teams, agencies and vendors are working in silos.
  • Reporting shows activity or AI-visibility data without producing the next business decision.
  • You need senior leadership without a full-time executive hire.
  • You are deciding whether to rebuild, restructure or replace an existing program.

What I do not do

  • Promise rankings or AI mentions.
  • Sell tactics before diagnosing the problem.
  • Replace strategy with automated reports.
  • Produce high-volume content without evidence or ownership.
  • Operate as an anonymous white-label production vendor.
  • Treat every issue as equally important.
Capabilities

Choose the expertise the program needs.

Each capability can support a focused diagnostic, an ongoing advisory engagement or a fractional leadership remit.

GEO consulting

Improve how your brand is retrieved, cited and recommended across AI-generated search experiences.

Improve AI visibility
Proof and experience

Operating experience behind the advice.

12+ years
Across organic, local and multi-location search programs.
SEO Director
Director-level leadership across strategy, delivery, reporting and commercial priorities.
GEO Catalyst founder
Building an operating platform for modern search visibility.
System creator
Creator of the five-stage Search-to-Answer Visibility System.
How an engagement works

Diagnose first. Then direct the work.

This consulting process applies the constraint-first discipline behind the Search-to-Answer Visibility System.

  1. 01

    Diagnose

    Identify the visibility constraint, business objective and operating gap.

  2. 02

    Prioritize

    Set the highest-impact work, ownership model and measurement plan.

  3. 03

    Direct execution

    Guide the teams and vendors responsible for implementation.

  4. 04

    Measure and adapt

    Review outcomes, identify the next constraint and update the roadmap.

Start with context

Discuss your search program.

Bring me the program that feels stalled, fragmented or difficult to measure. I’ll help identify the real constraint and the right level of support.

Discuss your search program

Qualified inquiries receive a direct response by email before any call is scheduled.