Writing and research

Search Beyond Google.

Original research, practical frameworks and field-tested strategies for modern organic visibility across search engines, local results and AI answer platforms.

Why We Rebuilt a Content Library Around an OntologyHow page ownership, query boundaries, typed relationships and evidence controls turned a water-treatment content library into a coherent knowledge system. Entity SEO Is a Truth-Alignment ProblemA practical entity SEO system for making business facts clear, verifiable and retrievable across Google Search and AI answer engines. How AI Recommends Local Businesses—and What You Can Actually InfluenceThree identical ChatGPT tests produced nine local-business recommendations, no universal winner and recurring source-verification problems.
Published by Cody Schuldt

Featured articles and experiments.

Analysis Published Jul 16, 2026 9 min read

Query Fan-Out Is Changing SEO. Most Marketers Are Still Optimizing for One Query.

Why answer engines decompose one question into many searches—and what that changes about content depth, retrieval and strategy.

Published on LinkedIn
Guide Published May 14, 2026 4 min read

Google Maps SEO for Local Businesses in 2026: The Local Ranking Game Has Changed

A field guide to the local signals, architecture and entity relationships shaping Maps visibility now.

Published on LinkedIn
Experiment Published Apr 24, 2026 3 min read

I Asked 5 LLMs How They Pick the “Best” Local Business

A five-model comparison of how AI systems evaluate sources, evidence and fit when asked for a local recommendation.

Published on LinkedIn